Cookie Policy
Last updated: February 24, 2026
This Cookie Policy explains how Ikigai Infotech LLP (operating as TrulyInbox) ("we," "us," or "our") uses cookies and similar tracking technologies on our website at www.trulyinbox.com (the "Website"). By using our Website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you interact with our Website, remember your preferences, and improve your overall experience.
Some cookies are essential for the Website to function properly, while others help us analyze usage patterns, personalize content, or enable marketing activities.
2. How We Use Cookies
We use cookies for the following purposes:
- To enable essential functionality and security features of the Website
- To authenticate users and prevent fraudulent use of accounts
- To remember your preferences and settings
- To analyze how visitors use our Website and improve performance
- To understand which pages and features are most popular
- To deliver relevant content and marketing communications
- To measure the effectiveness of our advertising campaigns
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the Website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.
Examples: Session management, user authentication, security tokens, load balancing.
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use this data to improve the Website's performance, identify technical issues, and enhance user experience.
Examples: Google Analytics, page view tracking, session duration, bounce rate analysis, traffic sources.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make (such as language or region) to provide a more personalized experience.
Examples: Language preferences, user interface customization, saved form data, accessibility settings.
3.4 Marketing Cookies
These cookies track your browsing activity across different websites and are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns. These cookies may be set by us or by third-party advertising partners.
Examples: Ad targeting, remarketing pixels, conversion tracking, social media integration.
4. Specific Cookies We Use
Below is a detailed list of cookies that may be set when you visit our Website:
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| __session | Maintains user session state and authentication | Essential | Session |
| __csrf_token | Protects against cross-site request forgery attacks | Essential | Session |
| cookie_consent | Stores your cookie consent preferences | Essential | 1 year |
| _ga | Google Analytics - distinguishes unique users | Analytics | 2 years |
| _ga_* | Google Analytics - stores session state | Analytics | 2 years |
| _gid | Google Analytics - distinguishes users | Analytics | 24 hours |
| _gat | Google Analytics - throttles request rate | Analytics | 1 minute |
| locale | Remembers your language preference | Functional | 1 year |
| theme_preference | Stores light/dark mode preference | Functional | 1 year |
| _fbp | Facebook Pixel - tracks conversions and remarketing | Marketing | 3 months |
| ads_campaign | Tracks ad campaign attribution | Marketing | 30 days |
Note: This list may not be exhaustive and may change as we update our Website. We will update this Cookie Policy accordingly.
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies, and you should check the third-party websites for more information about how they use cookies.
Third-Party Services We Use:
- Google Analytics: We use Google Analytics to understand how visitors use our Website. Google Analytics uses cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. Learn more at Google's Cookie Policy.
- Payment Processors: When you make a payment through our Website, third-party payment processors (such as Stripe, PayPal, or Razorpay) may set cookies to process your transaction securely.
- Social Media Platforms: We may use social media plugins (such as Facebook, Twitter, LinkedIn) that may set cookies when you interact with them or share content from our Website.
- Advertising Networks: We may work with advertising partners (such as Google Ads, Facebook Ads) that use cookies to deliver targeted advertisements based on your browsing behavior.
6. How to Manage Cookies
You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.
Browser Settings
You can manage cookies through your browser settings. Here are links to cookie management instructions for common browsers:
Opt-Out Tools
You can also opt out of specific tracking and advertising cookies:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Advertising cookies: Your Online Choices or Digital Advertising Alliance Opt-Out
7. Impact of Disabling Cookies
If you choose to disable or reject cookies, please note that:
- Some parts of the Website may not function properly or may be inaccessible
- You may not be able to log in or use certain features
- Your preferences and settings may not be saved
- You may see less relevant advertising
- Some personalized features may not work as intended
Essential cookies cannot be disabled as they are necessary for the Website to function. Disabling non-essential cookies will not prevent you from accessing the Website, but it may limit your experience.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of the Website after any changes to this policy constitutes your acceptance of the updated policy.
If we make material changes that significantly affect your privacy rights, we will notify you by email (if you have provided your email address) or by placing a prominent notice on our Website.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
Company: Ikigai Infotech LLP (operating as TrulyInbox)
Email: privacy@trulyinbox.com
Phone: +1 329-219-0357
We will respond to your inquiry as soon as possible, typically within 5-7 business days.
Your Rights
Under GDPR and other data protection laws, you have rights regarding your personal data, including the right to access, correct, delete, or restrict the processing of your information. For more details about your privacy rights and how we handle your personal data, please review our Privacy Policy.